It's Not a Website! 

iTV gives viewers an interactive experience on their television sets. A form of iTV most familiar to digital cable and satellite television subscribers is the IPG (Interactive Programming Guide), an operational menu of available programs and services that can be launched overtop of a running broadcast TV signal. This onscreen guide allows viewers to see what shows are available, change channels, set onscreen reminders of upcoming shows, and even set future programs to automatically record onto a hard drive in their digital set-top box.

iTV can also take the form of virtual channels which, unlike traditional "passively experienced" broadcast TV channels, deliver a dynamic combination of discrete video, graphics and text that a viewer can directly interact with. Virtual channels can either provide stand-alone content, such as Video on Demand (VOD) programming – TV shows and movies "broadcast" specifically for the viewer who selects them, which can be paused, rewound or fast-forwarded much like content on a DVD.  Or they can enhance an existing broadcast channel, for example by allowing a viewer to instantly call up a table of player stats over a game-in-progress.

The work samples included in this section are all designed for  viewing and interaction on a television screen and not a computer monitor. To learn more about some of the differences to look for, click [2] above.

 

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